Case Study
Showcases your thinking process, problem-solving skills, and design decisions.
Case Study Structure
Project Overview
- Project Title
A clear, descriptive title for your project. - Project Type
Example: Mobile App, Web Dashboard, E-Commerce Website - Your Role
Example: UX/UI Designer, Researcher, Product Designer - Tools Used
Figma, Adobe XD, Notion, Lottie, Principle, etc. - Timeline
Example: January 2024 — March 2024 - Team
Example: 2 Designers, 1 PM, 3 Developers
Problem Statement
Define the problem you’re solving.
Why does this product or feature need to exist?
Example:
“Users find it difficult to track their daily spending, leading to overspending and financial stress.”
Tips:
- Keep it short and specific
- Focus on the user pain points, not company goals
Goals & Objectives
Clearly state what you aimed to achieve.
| Goals | Metrics / Success Indicators |
|---|---|
| Improve task completion time | Reduce form completion time by 20% |
| Simplify navigation | Decrease user drop-off rate by 15% |
| Increase daily active usage | Achieve 30% increase in DAU |
User Research
- Methods: Surveys, interviews, usability testing, competitor analysis
- Key Findings: Summarise patterns and insights.
Example:
“70% of users couldn’t find the ‘Settings’ option in under 5 seconds.”
User Personas
- Create 1–2 key personas to represent your target audience.
- Describe their demographics, needs, goals, frustrations.
User Flow & Sitemap
- Map out the ideal user journey
- Show a simple site map
Wireframes
- Start with low-fidelity wireframes
- Include several key screens
- Explain layout decisions briefly
Visual Design
- Show your high-fidelity mockups
Include:
- UI components
- Color palette
- Typography choices
- Iconography
- Spacing system
Explain your decisions:
“I chose a soft blue palette to evoke calm and trust.”
Prototype
- Show how the product behaves
- Link or embed a prototype demo (Figma, InVision, or video)
- Mention what interactions you added and why
Usability Testing
- Share how you tested the prototype
Include:
- Methods (remote/in-person, tools used)
- Number of participants
- Key feedback and adjustments made
Example:
“Users found the button label unclear — changed ‘Confirm’ to ‘Pay Now’.”
Result
Summarize what was delivered and the improvements achieved.
Example:
“After redesigning the checkout flow, form completion time improved by 30%, and user drop-off reduced by 18%.”
Highlight:
- Final designs
- Key metrics
- Lessons learned
Best Practices
- Tell a story: Structure it like a narrative with a problem, struggle, and resolution
- Be honest: Share challenges, mistakes, and how you fixed them
- Focus on your process: Not just the polished screens
- Use visuals generously: Images say more than words
- Add metrics: Numbers make your work credible
- Keep it readable: Avoid jargon and keep sections clear
- Tailor it: Make each case study relevant to the job you’re applying for
Example of case study here